The Sean Anderson Foundation announced its first annual “Detroit’s On Now” (D.O.N.) Weekend for Thursday, June 21st– Monday, June 25th.


The weekend event will celebrate the city of Detroit and pay tribute to the local business owners, activists, teachers and churches who make up Detroit neighborhoods and are the backbone of the city.

“I always love giving back to the city that gave me so much. I just want to start the summer off right and invite everybody in Detroit and the surrounding areas to come out and enjoy the festivities.”

said, Big Sean who will kick off the weekend celebration with The Motown Jam, a fundraising event for the Motown Museum in which 100% of the proceeds will go towards the museum’s expansion efforts in preserving the rich history of Motown.

Photo: CNN

Highlights for the weekend will include the Fashion Mogul Challenge, a Block Party, and the L.I.T.E. fest.

The Fashion Mogul challenge, in partnership with Puma, allows fashion enthusiasts and entrepreneurs to submit their portfolios to be picked and placed into teams to design and pitch custom shoe and apparel concepts to fashion industry experts competing for $25,000 in cash awards and prizes. Submissions are open now through June 11th and participants will be selected on June 14th.

Photo: Twitter/@BigSean

The Block party will be the weekend’s signature event and will include all you can eat food from Coney’s, three-on-three basketball tournaments, a live DJ, and an outdoor Cinetopia movie night. The L.I.T.E. fest will close the weekend with carnival games, food, live performances and fireworks honoring a select group of all-star DPS students.

“As a former teacher myself, I understand the importance of recognizing and celebrating good grades and behavior. Honoring these youths will give them something to be proud of and will hopefully encourage everyone attending to give back to the community in some way.” Said, SAF co-founder, Myra Anderson.

Form more detail on weekend events and for Fashion Mogul Challenge submissions, visit:

For PR Inquiries:

Chelsea Thomas- [email protected] / 424.901.8736

Marisa Martins- [email protected] / 646.278.0932

For Sponsorship Inquiries:

Paul Barker- [email protected] / 313.875.2264 x 226  

Sarah Swanson- [email protected] / 248.259.1176